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Creating links on LinkedIn is an art form that requires real attention and understanding of others. But it's not easy! If you're one of those who can't, check the quality of your network. It is possible that this is the cause of your failure. To be effective on LinkedIn, you need to master certain practices. Here are 3 secrets to succeed your networking on LinkedIn.
Know how to give to receive
Networking on LinkedIn is primarily based on your interest in issues encountered by your contacts - which may be targets. Put yourself in their place and consider their needs and concerns, the questions they pose, which blocks them. By listening to their reality, you will know exactly how to act and what content to provide them, in order to capture their attention and gain their trust. ✌️
Before communicating through commercial messages (sales pitches) with prospects, it is best to take the time to connect with them. Real ties. Once this step is completed, the approach will be simpler and it is even possible that they will come spontaneously to you. 🏃♂️
In a world where we are bombarded with ads every day, why not take a different and more qualitative, more humane, more sensitive approach? Give compliments to your contacts, support others in achieving their goals...There are different ways to tap in the eye of your targets without advertising. It's about building sincere relationships and looking at your peers as friends. 🤩
When you take the initiative to meet others, you start building a friendship. Providing help without waiting for anything in return allows for many long-term benefits. For example, the people you have helped will be grateful and advertise around you to their relationships. Bingo for the recommendations!
Say yes to custom login messages
Networking means expanding your network and increasing your contacts. Therefore, in order to network well, we must first add new contacts. 👨💻 When you want to connect to someone on LinkedIn, a pop-up window opens with the option "Add a note". Since the site is filled with unscrupulous spammers and commercials, this option is an excellent opportunity to stand out and customize its login message.
The best way to network on LinkedIn 📶 is to make the dopamine talk. To boost your login requests, send a nice and well-built message. Keep in mind that the focus should be on the person you are addressing, not on yourself and much less on the services you are offering. To find the right contacts to invite, choose from among those who are part of your ecosystem, that is, those who are interested in your activity, whether they are known professionals or not.
Take care of its network by multiplying the actions
It is important not to consider its network as acquired. After a good job to select the contacts to add and to customize your login invitations, do not stay without doing anything, like a fly stays on a wall! In other words, you see everything and hear everything, but we never notice you. Not very clever! Publish regularly, interact with your contacts and stay active on LinkedIn: this is the only way to make the most of your network. Staying inactive is the biggest mistake of all. ❌
It is essential to increase your efforts to expand and support your network. Here are three essential practices to keep your network alive.
- Publish content on a regular basis 💼
To strengthen your presence on LinkedIn and strengthen your personal branding, share relevant content adapted to people in your ecosystem. Pay attention to what you publish and make sure you share appropriate information.
- Replying to messages and comments ✍️
When you receive a message from someone, take the time to read it and respond. If you're being teased about posts, express your thoughts and views on what's being discussed. Do the same with the comments. If you are asked a question in the comments, do not leave it unanswered. In addition to creating links, this is also another way to demonstrate your expertise on the subject.
- Collaborate with other professionals 🤝
Partnerships are an excellent way to build relationships with your contacts. Organize joint events with other professionals to surf current topics or talk about topics related to each other's activities. This type of collaboration gives you access to a hearing that was previously inaccessible. 🎯
By following these 3 tips you will be able to network successfully on LinkedIn. However, it should be borne in mind that this is only a beginning. The LinkedIn networking requires time and perseverance. So you must always strive to improve your networking skills.