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Your Context
The overall number of employees in your company doesn't matter. Indeed, this "advocate collaborators" action applies to any size of company.
We have cases of TPE that acquire high visibility with 3 or 4 dynamic profiles.
And here we are talking about collaborators who are NOT the salesmen...
The fundamentals
Before you talk about deployment, you first need to perfect your ecosystem.
And to continue on the vegetable metaphor, if you don't have a good soil nothing will grow đ .
And the soil is aligning your company's (missions + values) with what employees think.
And yes, in this strategy, You won't be able to force your collaborators Talking about their business, or it won't last long... đ„Ž
How to awaken the interest of your collaborators
The benefit is obvious to you, but what about the "collaborators" side
Here are some people who will talk to you đ
Actions to be taken
The first steps are okay... Now let's move on to the action plan.
It's important to organize yourself.
- Content Don't wait for your employees to produce content, you have to feed them with content that you like. It is in the first place the interest of the collaborator that one must aim FOR BEFORE that of the final target, and yes it may be disturbing...
- On the engagement side In addition to the content, his community should be congratulated on a regular basis. Depending on the mindset of the teams, you can achieve challenges. And do not hesitate to have them comment or share your posts, it is not only the publication of content that is important.
- Hearing costs Think that the visibility of the posts depends on the audience of your employees (their number of contacts). So a small regular audit of the contact profiles of your collaborators may be relevant.
- Tool-side There are many solutions to facilitate the dissemination of content. We recommend sharee (ok they're buddies) đ )
I hope I've documented you enough for an initial approach.