LinkedIn is a niche of professionals from all sectors of activity. To be able to impose your mark and chart your way there, it is necessary to be Influential. That said, in order to develop your sphere of influence, you need to dig into meninges, especially to stay active on your profile. Here. 3 effective tips to shine on LinkedIn.
Treat the profile to type in the eye of your targets
Your profile is your identity card on LinkedIn. How to make the visitor want to open your profile and get in touch with you?
Profile photo
Often overlooked, the profile photo is the first element that your visitor will scan on your profile. It is thanks to her that he will give his first opinion on you in an instant. Be careful, this first impression is often irreversible.
Here is the minimum number of items you need to treat on your profile 🖼️ :
- The scoping
- Light
- Your outfit
- Your posture
- The background of the photo
Summary of your profile
Many visitors take the time to read the summary of a profile before going further. That's why you need to present an effective summary. It is not a matter of writing a long text. The challenge will be to write a short but rich text so that the visitor can know you. The first lines are important. This is the part of your summary that appears on your profile. Piment it to make your visitors want to continue reading. ✍️
Focus on an audience of quantity and quality
Yes, it's good to focus on the number of your audience. You are even encouraged to deploy the means necessary to develop your audience because how to have a sphere of influence with too small a network 🤦♂️
On the other hand, make sure they are qualitative. In other words, do not accept all incoming invitations and only send requests to professionals who are in the same ecosystem as you. For example, your contacts must practise a trade in your area of activity or be in the same geographical area as you "What's the point? "
Sharing content to promote exchanges
This is probably not the first time you have been advised to publish content on LinkedIn. You do need to post consistently if you want results. But be patient: it takes time. ⏳ Do not expect to earn your audience’s trust after just 3 posts. Build credibility and trust by regularly sharing useful content on your profile. Remember that content is the foundation of the Social Selling of Influence.
On LinkedIn, you need to publish relevant content. Look for relevance, that's good. But in an era where relevance is regained all over the world, much better will have to be done to capture the curiosity of one's interlocutor. But then, how do you do it?
The best way to distinguish your content from the lot is to be now "hypertinent”.
In other words, be relevant, then take it one step further!
And this hypertinence is felt from the first three lines of your post LinkedIn, that is, your hook.
- The first line must Stop the scroll of the reader
Example: "Becoming a punt on LINKEDIN 😅 🤪 "
- The second line shall titillating curiosity of the reader
Example: "Oh yes, how do I get spotted and run away?"
- The third line shall Make you want to know more on the subject.
Example: "Here are 3 tips for becoming a hateful person on LinkedIn"