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In recent years, with the explosion of Digital and the advent of social networks, The concept of "marketing HR" has evolved considerably.
Traditional channels such as jobboards always work, it's undeniable... But the digital channels, first and foremost of which social platformshave taken on a decisive importance. To such an extent that you are now obliged to take it.
And so, Thinking about its HR strategy necessarily involves thinking about how to position yourself on social networks.
But how do we "place" ourselves on social networks?
- Choose the right social networks, Depending on what your target candidates are using. LinkedIn seems to be a must, but don't snob Facebook and Instagram for young people and specific sectors, for example: agriculture, catering, tourism...
- Determine the right speech, what exactly are you going to say on social media? Just post your job advertisements? Probably not! You will greatly expand your scope of expression! What themes and topics are most likely to capture your audience? What is your employer brand? on these platforms, and what are the main ingredients?
- Conduct your speech correctly in ANTICIPATING your actions monthly : determine your resources, your tools in-house. Who will support the deployment of your HR strategy? And with what skills, what tools?
- Work your audience by studying Contacts TO GO RESEARCH on LinkedIn, the advertisements to be realized on Facebook / Insta, the influencers to be activated.
Yours in networking đ