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Very often, during the seminars we host, we are asked if it is desirable to be connected to its competitors on LinkedIn.
And invariably, we say yes.
Why? Well there are several reasons, and here we really fit into the body of the most useful and effective actions in Social Selling:
- Connecting with your competitors allows you to make a precise watch on them. You thus know what is going on in their professional world; you can even find out who their customers are
- This also allows you, if they are not careful enough, to you walk in their address book, to see finely with whom they are connected in a particular trade or city. It's pretty vertiginous and interesting, as a possibility
- Finally, this allows you, by commenting on their own posts and articles on the platform, to make you visible to their contacts ; or at least with some of their contacts since the algorithm looks after the grain and filter / cushions that can see what on the current thread
So now play the game with them and earn a lot of points!
But they too can do it, it's the competitive winner/winner 😉
Author: Antoine Jambart