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What's "Marketing HR"? đ€š
It is marketing that serves the HR objectives of your business.
He's first Strategic with its employer mark, which will be defined. It is defined by its identity and positioning.
- Identity - History and environment - Trades - Mission & HR Ambition - Benefits - Values
- Positioning - Reassuring element(s) HR - Differentiating element(s) HR - Evidence - Promise
and then you elaborate the action plan or operational marketing By integrating your targets.
Social networks appear in this operational HR marketing.
They are governed by three main levers:
- Content (see our latest VIP post: CLICK HERE)
- Animation which will be treated in a next emailing
- The hearing, or how to source candidates (see our first VIP port: CLICK HERE)
So, what will be your priority? The employer brand or right now work on your recruitment goals? And if we were to tell you that you must first and foremost reflect on the strategy before the operational I hope I convinced you đ
Yours in networking đ