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Your LinkedIn page is ready. It is beautiful, well structured, with a pro logo and an engaging description. But here... few people follow her. As a result, your publications have few views. And you have this frustrating feeling of talking in a vacuum. However, did you know that you can fix it without advertising And without any dubious hack? In this article, we share with you 3 simple and effective tips to increase subscribers to your LinkedIn page.
1. As an administrator: exploit your 250 credits 🎯
If you are administrator from your company's LinkedIn page, you have access to a super power.
Every month, LinkedIn gives you 250 credits to invite your 1st level contacts follow the page. And here's what's top: every time a contact accepts, the credit is automatically recovered. So you can invite someone else instead.
However, if your invitation is ignored or withdrawn, you lose this credit. He's not regenerating.
Let's illustrate this by one example:
- Let's imagine you're inviting 100 people.
- 50 accept. So you get 50 credits.
- And you can immediately invite another 50 contacts.
If you proceed with a method, you can go beyond the 250 actual invitations on the month.
💡 Little trick
Send your invitations 1st of the month. The sooner you start, the more time you will have to recover credits and send new waves of invitations. This maximizes your chances of reaching a large number of people.
2. As a collaborator: mobilize your team 👥
LinkedIn does not limit this functionality to administrators alone. If you are collaborator from the company and connected to the page (via the "professional experience" tab), you too have a role to play.
Each employee may invite 30 of its first-level relations per month to follow the page.
And it changes everything. Because if you are several in the company, the cumulative effect is powerful.
The relationships of your collaborators are often already committed. Clients, former colleagues, partners, contacts with events... They will be more likely to support a company to which their relationship is affiliated.
Let's take an example. Let's imagine that your company has 15 employees active on LinkedIn. If each uses its 30 credits, you send 450 invitations per month. What if half of these people accept? It's more than 200 subscribers Without a euro spent.
3. As a user: become ambassador 👍
You're not an administrator or a collaborator?
You can but still invite your contacts to follow a LinkedIn page... provided it has less than 5,000 subscribers.
Each personal account can send up to 50 invitations per month.
Attention, contrary to the invitations of the directors, the credits are not regenerated Here. If a person accepts or refuses, the credit is still consumed. That said, it remains 50 opportunities bringing people to a page you like to support.
The benefits of having more subscribers on your page
One page with more subscribers is more visible 🎯
Every time you publish, LinkedIn shows the post to a small part of your subscribers. The more subscribers, the more likely you are that your post will be seen, shared, read. And the more he's seen, the more he can get out of your circle and reach an expanded hearing.
You strengthen your brand image 💡
A page followed by 3000 people inspires more confidence than a page with 45 subscribers. It's human: we associate the numbers with the reliability and to the legitimacy.
Example: You are a startup in B2B. If your page is active, followed, with regular posts, it returns the image of a solid and dynamic box. And your prospects will be more willing to trust you.
You attract more candidates if you recruit 👩💼
LinkedIn is a professional network. Talents often go through your page before applying. An active page, followed, with engaging contentMakes you want to. It shows that the company is alive, that she communicates, that she values her teams.
Example: You open a commercial position. If the candidate arrives on a ghost page with 38 subscribers and zero content, he may pass his turn. On the other hand, a dynamic page attracts curious and motivated profiles.
You gain commercial credibility 💼
Your future customers, partners or investors will probably take a look at your page.
And again, the number of subscribers plays as a serious signal. That's not all, of course. But it matters.
Example:
- You are contacting a prospect on LinkedIn. He will see your profile, then click on your company.
- It falls on a well-kept page, followed by 2500 people, with customer feedback and expert posts.
- You win Trust Points Instantly.
What about business? 📊
More subscribers = more visibility = more opportunities.
It's a virtuous circle.
- You can make your offers known to more people.
- You can engaging your community on key topics.
- You can launch surveys, gather feedback, announce events...
Each subscriber can become a customer, ambassador or partner tomorrow.
Summary of invitation appropriations
LinkedIn status
Number of invitations/months
Regeneration condition
Page Administrator
250
Yes if accepted
Collaborator
30
No
Lambda user
50
No
Conclusion
In conclusion, increasing the subscribers of your LinkedIn page does not necessarily require large budgets. With a little method, organization and team spirit, you can take off your visibility. And if you start from scratch, know that the 1000 first subscribers are often the hardest to get. Besides, with the three tricks seen here, you can reach them faster than you think.