Recruiting new talent is a serious task as it directly impacts the company's performance. But why not spice things up by adding a a good dose of humor - What? Social networks are a perfect platform for hilarious and memorable recruitment campaigns. And if you're ready to start, discover 7 recruitment campaign ideas that will make potential candidates smile.
1 - Corporate "memes"
"Memes" are a popular way to communicate on social networks. You can create "memes" related to your business and vacancies. The good "memes" will make your business memorable and attract the attention of the candidates. 😁
Add amusing legends or comedic situations to attract the attention of potential candidates. Make sure the "memes" remain professional while being funny. Keep an appropriate tone, respect limits and avoid offensive or inappropriate content.
2 - Parodic videos
📹 Create parodic videos that showcase exaggerated work situations or clichés of the professional world. You can play on stereotypes in a light and fun way, while highlighting the benefits of working for your business.
Next, share these videos on your social networks to get potential candidates interested. Moreover, keep in mind that the main objective of these videos is to generate interest and enthusiasm among potential candidates. 🎯
3 - Displaced hashtags
Are you aware of the power of the hashtags? Use staggered and humorous hashtags for your recruitment campaign. For example, use hashtags like #BossesWhoSave Fun, #NoTieAt Us or #OnSeMarreAuBoulot. These amusing hashtags can attract the attention of applicants looking for a business with a dynamic and relaxed corporate culture.
4 - Farfelus personality tests
Create humorous personality tests for candidates. For example, ask them to choose their ideal pet to represent their style of work or ask them to choose between being a superhero or naughty. These light tests can show your playful side while allowing candidates to reveal some of their personality. 🎭
5 - False job offers
❌ Post funny, fictional job ads for absurd roles, such as “Chief Nap Officer” or “Office Cat Guru”. Make it clear that the ad is a joke and include accurate information about the real vacancies at your company. ⚠️
6 - Employee comic stories
Encourage employees to share humorous anecdotes about their professional lives. Whether it's stories of crazy meetings, embarrassing mistakes or hilarious moments of camaraderie, these stories can show the relaxed and fun atmosphere of your business. Candidates will already be able to get an idea of the good atmosphere in your company. 🧐
7 - GIFs and Emojis
Use fun GIFs and emojis in your recruitment publications. They add a touch of lightness and can make potential candidates smile. Choose GIFs and emojis that match your company and its values. 😎
Also, stay professional and respect the limits of humour. Of course, a touch of humour can be an excellent way to attract the attention of potential candidates, but this must remain appropriate and not compromise the image of your company.
So which one of those 7 ideas did you like? Whatever you choose, it must be appropriate, respectful of your company's reputation. In addition, consider the diversity of employees and your target candidates and make sure that the memes are not exclusive or offensive to certain groups.
Want to get more tricks? Join our training on Social Recruiting: https://www.elorezo.com/recruter-avec-linkedin 😉