Last update:
To sell on LinkedIn, in general, it is necessary to do what LinkedIn does not really want us to do ;)
For example, scrolling, scrolling through the news feed, does not generate sales. It's, on the other hand, very effective at wasting time.
No, to sell on LinkedIn, or more precisely to eventually generate sales, the following actions must be implemented, among other things, non-exhaustive list:
- Watch for # (hashtags), for example those used by your customers and prospects, to identify opportunities
- To interact with your customers and prospects, but in a real way, i.e. by splitting you with a comment (do not be content with a simple "reaction")
- Use the search engine but in a really intense way, to invite in a very qualitative way, with a real pretext and which will be understood as such
- Optimize your profile so that more prospects "fall on" when using LinkedIn's search tools
- Work on your private messages, send the right ones at the right time with your prospects to trigger them but after a series of value-added interactions on the news feed