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What really matters in social media and networks is virality; that is, the ability your content has to spread on the Web via Facebook, Twitter, Instagram, Pinterest, etc.
This is how you will get what is called the "reach", reach and visibility, so that you will be able to generate interactions and exchanges; of course with your existing communities, for example your "fans" on Facebook, but ideally also with new contacts that would probably not have found you otherwise. This is part of what is called the Inbound Marketing (which is a vast topic)
The content can be of different types: Textuals (articles), visuals (photographs, illustrations, slideshows, motion design) and of course, inevitably, videos.
For still images, I am fortunate to know Benoit Martin, a professional photographer in Angers who specialises in product photography. He increasingly produces images for social media: photos for Facebook Pages and quality thumbnails for LinkedIn, Instagram, Flickr and other platforms. I wanted to ask him what, in his view, makes a truly good photograph. Over to him:
The photo is used to illustrate. Yeah, but not just.
The most telling example to understand the importance of the photo is that of the newspaper, the press. When you open the journal, your eyes go directly to an article illustrated in a photo. The photo hangs and therefore creates interest.
But beyond the role of illustration, the photo can play a complementary or even more important role than the text associated with it.
The photo alone can convey a message, an image, bring a whole dimension to your business and your business.
Making a picture look good, finally it's a detail. Making a photo pass on your values, that's a job.
When you communicate about a product, you must have a typical customer target. The photo can help you reach this target. The choice of tones, accessories, angle of view, and other aspects make it possible to make a photo more or less masculine, or to reach a certain age, etc...
Calling on an image professional is to stand out by his identity.
Author: Matthieu Valin