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You want to get involved in video content on your social networks and in particular on LinkedIn - What? You're right. In 2025, videos continue to dominate our feeds. But how can they be exploited and taken advantage of? Simply by adopting good practices and above all... by staying on the lookout for trends. Zoom in on video trends to follow on social networks in 2025.
1. Ultra-short videos dominate ⏳
Short format has become the norm. TikTok, Instagram Reels and YouTube Shorts explode. Today, users have a reduced capacity for attention. They want to consume content quickly, effortlessly. A short video allows you to go straight to the goal and attract attention in seconds.
Platforms favour these formats because they engage more. In addition, a short video is more likely to be watched until the end, which improves its ranking by the algorithm. So, absolutely integrate short videos into your content strategy on social networks.
How to apply it?
- Opt for videos from 10 to 30 seconds.
- Take care of the hook in the first 3 seconds.
- Add text or subtitles to capture attention.
2. Authenticity above all 🤳
Too polite and perfect videos don't work anymore. People Look for real, of the truth. The videos too licked give way to more raw content, showing behind the scenes or spontaneous moments. This approach creates a stronger connection with the audience. Showing its true face, backstage and imperfections makes the content more human and engaging.
An authentic video gives the impression of direct interaction with the creator. This builds confidence and encourages viewers to interact more.
How to apply it?
- Film with your smartphone, without complex hardware.
- Show the behind the scenes of your activity.
- Prefer a natural and spontaneous tone.
3. Interactive videos take power 🎮
Social networks highlight the interactive content. The audience doesn't just want to watch, she wants to participate. On LinkedIn, these are the videos that ask questions, which arouses the opinion or reaction, which perform best. We're not talking about quizzes here, but about Conversational formats.
The more interactions a video generates (comments, reactions, sharings), the more it is highlighted by the algorithm. This type of content also encourages viewers to stay longer on the video.
How to apply it?
- Ask direct questions to encourage reactions.
- Experience the videos where the audience chooses the continuation of the story.
4. The rise of "Education and Council" videos 🎓
Users want to learn quickly and easily. The tutorials, the practical advice and expert analyses are very successful. Sharing useful knowledge attracts a faithful audience.
Bringing value through educational content increases commitment and strengthens credibility. This type of content positions you as expert in your field.
How to apply it?
- Share tips to use in your niche.
- Structure your videos in "Problem / Solution" format.
- Illustrate with a real example or personal anecdote.
5. AI and virtual avatars are spreading 🤖
It's not just the pictures, videos created with artificial intelligence explode. From animated avatars to automatically generated scripts, AI offers new possibilities to produce content quickly and efficiently.
AI automates video creation, reducing production time and costs. It also offers the possibility to customize the content according to the targeted audience.
How to apply it?
- Experience animated avatars to present your videos.
- Use AI to generate scripts and optimize your content.
- Test synthetic voices to save time.
6. The importance of vertical format 📱
The mobile is king, so the vertical format is required. Today, more than 90% of videos are watched on smartphone. Adapting to mobile screens is therefore crucial to maximize the impact of videos.
A vertical format allows you to capture all the attention without forcing the user to turn the phone. Platforms also prioritize these videos in their recommendations.
How to apply it?
- Film in 9:16 for total immersion.
- Focus the topics for better readability.
- Think about close-ups to create impact.
7. Audio counts as much as video 🎶
Sound makes all the difference. A good music or engaging voice can turn an average video into an immersive experience.
An adapted sound atmosphere attracts more easily attention and reinforces the emotion transmitted by the video.
How to apply it?
- Invest in a micro tie if you turn often.
- Choose mood music consistent with your message.
- Work your tone to make the voice engaging.
8. Subtitles remain indispensable 🔠
Many users watch videos without sound, especially in transportation or at work. Adding subtitles improves accessibility and makes it possible to reach a wider audience. One subtitled video more restrains spectators and increases the completion rate.
For excellent subtitles:
- Use tools like Kapwing or Clipchamp for generate subtitles.
- Highlight keywords with colors or animations.
- Add emojis to boost the text.
The eloRezo training in video creation you learn all the essential steps to make a quality video, from planning/scenarization to editing to shooting. This is the training for developing your skills creation of video content.
Conclusion
Here, you are now aware of the video trends that shape social networks in 2025. Integrate them into your strategy to stay at the forefront and effectively engage your audience.