On LinkedIn, there are two ways to share a post: share it as it is or republish it with your own review. And often you don't know what button to press. What are the consequences of your choice? in terms of scope, commitment and visibility? Let us describe together the different options, their concrete effects, and in which cases each is the most appropriate.
"Republish" button
This is the simplest and most powerful option if your goal is to maximize the scope of the original content. The original post appears in your thread, as is with the reactions.
When you rest content without adding text, you help to strengthen the commitment score from the initial post. This means that all existing reactions, sharings or comments gain in visibility.
The LinkedIn algorithm loves that.
Why? Because it sends a strong signal: "this content works, let's continue broadcasting it". As a result, the original post goes back to current affairs, at the your network But also beyond.
Example post republished instantly
Estimated weight of engagement : 10
Button "Republish by giving your opinion"
Here you take back the idea or content of an existing post, but you republish it in a new post that belongs to you. You add your your experience, or a personal reaction.
This approach is often more engaging on the human level: it shows that you are positioning yourself, that you are speaking, that you have expertise.
But... the LinkedIn algorithm values it less strongly the simple rest.
Example post republished with a note
Estimated weight of commitment : 3
Do we always have to comment on what you're repudiating?
Not necessarily.
It is often believed that Don't say anythingIt's lazy. But this is not the case on LinkedIn: rest without notice can have a much stronger impact than a republication with an anecdotal commentary.
If you have nothing interesting to addDon't force yourself. Efficiency takes precedence over customization at any price.
So, what strategy should we adopt?
It all depends on your goal:
Objective
Recommended method
Give visibility to strong content
Repost without adding anything
Share your views on a topic
Republish by adding a review
Conclusion
In conclusion, the two options offer different benefits. A repost redistributes content, while reposting with your thoughts adds a new perspective. Choose the option that suits your needs. Above all, remember: the most important thing is to bring value to your audience. Whatever the method, as long as you remain relevant, human and sincere.