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One of the most popular social networks at the moment, Instagram by its photo and video sharing service federates Internet users internationally. With more than a billion users around the world, Instagram is increasingly becoming an indispensable social network. Beyond being a communication and interaction platform, it also proves to be very effective for e-commerce. Like Facebook, social networks like Instagram are gaining in interest among online shoppers thanks to their accessibility and reach on Internet users. Currently, 82.07 per cent of Internet users in Hexagon prefer to shop online, as it is easier for them to search or compare products on the web. When it comes to e-commerce, the role of social networks remains important. With Facebook, which has been leading the online sales industry for many years, other platforms also end up interested in and fascinated major brands, including Instagram. The latter thus acquires a status as a highly prized e-commerce platform for the international market.
Instagram, for a quality e-commerce
The figures show for themselves the effectiveness of Instagram as an online trading platform. According to some research, 60% of Instagrammers often say they buy a product or buy a service on the platform. While 72% of users made purchases after seeing a product on Instagram and 80% of social network users follow at least one internationally recognized brand. That said, in addition to the various forms of advertising offered by the network, it is always necessary to optimize a commercial Instagram account for sales. In addition, being a photo and video sharing service, it is essential to treat the content of your account. For this, opt for high-quality images, as visual information is now better placed. As far as Instagram marketing is concerned, visual content plays an important role. The fact is that through the news feed, Internet users rarely care about texts, but pay more attention to an attractive image. This is why marketing specialists should first think about the quality of the images. The same is true for videos with good image quality that could encourage customers to buy your products.
Favour tags " Shop »
In an innovative way, Instagram also introduces the " posts shop "to help brands sell directly on the platform. With this label, they can press the image directly to get product names, prices and other details. They also allow you to add up to 5 products at the same time to facilitate the choice of customers and offer them more products available. If a customer is interested in a product, it will be easy to press the button Buy leading directly to the site Web and in the basket. This remains an excellent way more from Instagram to increase the sales of its users. With the current evolution of Instagram's e-commerce platform, would it soon be powerful enough to take the place of the Facebook giant?
Author: Matthieu Valin