SOCIAL NETWORKS - B2B
Building a Social Selling Approach in B2B
Your presence on LinkedIn It should help the right people understand your business and engage with you. Work on your target audience, your profile, and your content to address your customers' questions.
LinkedIn in numbers
180 million experienced influencers worldwide.
63 million decision-makers.
10 million senior executives.
17 million opinion leaders.
6 million decision-makers in the IT sector.
3 million Master’s degrees.
Transform your sales team into Social Sellers
In an increasingly digitalized sales environment, making social networks a field of commercial action has become necessary to build and maintain relationships with customers and prospects.
Upskilling your sales team in digital networking adds another string to their prospecting bow: the Social Selling is a real lever for development and credibility.
Related training courses
Frequently asked questions
What is Social Selling in B2B?
Social Selling involves using social networks, and in particular LinkedIn, as a sales channel to build and maintain relationships with B2B customers and prospects.
Why is LinkedIn strategic for B2B sales?
According to eloRezo (source IDC), more than 75% of B2B buyers and 84% of CEOs use social media to make a purchasing decision.